Arwa has established a name for herself in the fashion industry on a regional and global level, and continues to highlight Saudi Arabia’s cultural diversity, influence and style through her designs. She credits her three postgraduate degrees from the London School of Economics and Political Science, the University of Leicester and the University of Sheffield in shaping her to build a successful brand.
She is the creative director and founder of the award-winning luxury women brand ArAm, and was named by BBC as one of the ‘most creative minds on the planet’. Arwa has won several international awards and her creative vision and leadership has been recognised by the Arab Fashion Council which appointed her as an Ambassador. She has showcased her brand on runways during several Fashion Weeks, including New York, Moscow and across the Middle East. Recently, she was an honorable Finale in the first Saudi Fashion Week – a full circle moment for her.
Arwa’s time studying in the UK was a life-changing experience, and she was able to develop her business, communication and creativity skills to turn her passion into a reality. Beyond her fashion brand, she works with Princess Nourah University as a consultant and has previously collaborated with institutions such as the Saudi Commission for Tourism & National Heritage, the General Entertainment Authority and the Saudi Cup. Arwa has also been featured on several international and local media outlets as a fashion industry pioneer promoting innovation in fashion, women empowerment and sustainability.